10 year renewal of Scotch Whisky trademark in China announced during Prime Minister trade visit
01 Feb 2018
The Scotch Whisky Association (SWA) has renewed its collective
trademarks 'SCOTCH WHISKY' and its translation '苏格兰威士忌' in China
until November 2028.
As a result, Scotch Whisky is officially protected from locally
produced copies for a further 10 years.
The announcement was made as SWA Chief Executive, Karen Betts,
joined the Prime Minister on a three-day trade visit to China.
Scotch Whisky exports earn the UK £127 every second, totalling more
than £4bn annually.
Twenty-five bottles of Scotch Whisky are exported to China every
minute, so protecting the Intellectual Property rights of the
spirit is important to both the industry and the UK's balance of
The SWA has worked closely with the British Embassy and Chinese
authorities to crack down on locally produced spirits falsely
described as "Scotch". Since securing trademark protection in 2008,
the SWA has investigated and dealt with around 200 brands of fake
"Scotch", in addition to over 100 trademarks featuring Scottish
words and images which companies have applied for in bad faith for
use on their Chinese made products.
Commenting, SWA Chief Executive
Karen Betts said:
"The renewal of the 'SCOTCH WHISKY' trademark is an important
step in securing future growth for the world's leading high-quality
spirit drink in China, the world's largest spirits market. "While
challenges remain, Scotch Whisky producers can be confident that
the Chinese government officially recognises Scotch Whisky as a
Scottish product, produced according to traditional methods, that
should be given special recognition in the Chinese market.
"The industry has enjoyed great support from the Chinese
authorities, who take food fraud and IP protection seriously, in
tackling fake "Scotch". We're grateful too to the British Embassy,
which has provided invaluable support
"As we approach the Chinese New Year, I'm delighted to join the
Prime Minister on this trade visit to showcase the heritage, craft
and quality of Scotch Whisky - which is the UK's largest food and
"China is a key market for Scotch Whisky, both now and in the
future, and legal protection is the firm foundation on which our
future trade is built."
International Trade Secretary, Dr
Liam Fox said:
"I am pleased to be in China with the Prime Minister and a
diverse contingent of innovative British businesses to promote our
exports and attract Chinese investment into the UK.
"China is a key market for British goods and services with
exports increasing by 25% over the last year to more than £59
billion and it is my ambition to ensure that the trade relationship
between our two countries continues to grow."
Notes to editor
For further information please contact the SWA Press Office on
0141 221 0707 or email email@example.com