An ambitious new growth strategy for Scotland's Food & Drink

23 Mar 2017

The Scotch Whisky Association comments on the new vision being unveiled today (23 March) by the Scottish food and drink industry - 'Ambition 2030'. The new strategy is to drive growth in Scotland's farming, fishing, food and drink industry.

Julie Hesketh-Laird, Scotch Whisky Association acting chief executive, said:

"Scottish food and drink is of significant importance to the country's economic and export performance, with Scotch Whisky playing a leading role in growing the industry further. The new strategy - Ambition 2030 - will ensure that the whole sector will become even more substantial in years to come. And we're confident Scotch Whisky - which accounts for around three quarters of Scottish food and drink exports - will remain the biggest contributor to the sector. We are committed to helping others grow their businesses, for example through our Export Collaboration Charter with Scotland Food and Drink. Our award-winning Scotch Whisky Industry Environmental Strategy can also provide a blueprint in helping the entire sector achieve its sustainability aims."

'Ambition 2030', the new Scottish food and drink industry strategy is available to download here: