Legal breakthrough for Scotch in Taiwan
27 Sep 2016
Scotch Whisky registered as a trade mark
In a major legal breakthrough, Scotch Whisky has been registered
as a certification trade mark in Taiwan, giving consumers and the
industry better protection against fakes.
Taiwan is the fourth biggest market for Scotch by value with
exports worth £75 million in the first six months of the year.
Consumers are knowledgeable about Scotch and willing to try out new
brands. It is the third biggest overseas market for Single Malt
with exports worth £41m in the first half 2016.
The Scotch Whisky Association (SWA), which applied for the trade
mark, says the existence of the UK Customs' Spirit Drinks
Verification Scheme, which was introduced in 2014, was an important
factor in meeting the requirements necessary to secure protection.
The scheme ensures every part of the Scotch Whisky supply chain is
mapped by the industry, registered with the UK Government and
inspected to check it complies with all the rules on the production
of Scotch. The SWA said the scheme gave the authorities in Taiwan
even greater confidence in the robust procedures around Scotch.
The trade mark recognises that Scotch must be made in Scotland
from water, cereals and yeast and matured for at least three years.
It is of great commercial value to the Scotch Whisky industry and
gives consumers confidence in the quality and provenance of what
they are buying. A second trade mark has been awarded in Taiwan to
protect the Chinese characters that spell out 'Scotch Whisky'.
The SWA says that while it already works well with the
authorities in Taiwan, which is an ordered and well-regulated
market, the trade marks make it more straightforward to take legal
action against anyone trying to produce or sell fake Scotch in the
Lindesay Low, Scotch Whisky Association senior legal counsel,
said: "Taiwan has for many years been a major market for Scotch
Whisky, in particular Single Malts. The trade marks for Scotch
Whisky mean that consumers can have even greater confidence in the
quality of what they are buying. It will also give a further boost
to Scotch Whisky producers exporting to Taiwan.
"We would like to thank the authorities in Taiwan who were of
great assistance in working with us on the successful outcome of
our trade mark application, as were the UK Government."
Notes to editors
Scotch Whisky in Chinese characters: 蘇格蘭威士忌
With media queries please contact Rosemary Gallagher, Scotch
Whisky Association head of communications, 0131 131 222 9230 or
07432 605385, email firstname.lastname@example.org or David Williamson, SWA
public affairs and communications director, 0131 222 9226 or 07432