SWA comments on Glen Buchenbach case
07 Feb 2019
Alan Park, SWA Director of Legal Affairs,
"The SWA has consistently taken action in our global markets to
prevent the use of Scottish indications of origin on whisky which
is not Scotch Whisky. This is vital to protecting Scotland's
national drink and is a deterrent to those who seek to take
advantage of the quality reputation of Scotch Whisky and
potentially mislead consumers.
"Courts across many jurisdictions have ruled that names, such as
"Highland" and "Glen", and images, such as bagpipers, are so
strongly associated with Scotland and Scotch Whisky that their use
on whisky of another origin is misleading.
"Our case against Glen Buchenbach presented clear and compelling
evidence to the court that 'Glen' is strongly associated with
Scotland and Scotch Whisky, and the only reason to use 'Glen' for a
German whisky is because of its undoubted association with Scotch
"We are pleased with the court's decision that the use of Glen
on a German whisky is misleading."