SWA responds to European Commission’s report on labelling rules for alcoholic beverages

13 Mar 2017

The Scotch Whisky Association (SWA) says it will study the European Commission's proposals on the labelling of alcoholic beverages and consult with its members.

The SWA welcomes the Commission's invitation to the alcoholic beverages' industry to develop, within a year, a self-regulatory proposal aiming to provide information on ingredients and nutrition information of all alcoholic beverages. The Commission has recognised the industry's commitment to voluntary initiatives in this area.

The Scotch Whisky industry supports providing consumers with relevant and useful information. There is a commitment to providing calorie information to consumers, but this must be done in a meaningful way.

Julie Hesketh-Laird, Scotch Whisky Association acting chief executive, said: "The SWA welcomes the Commission's invitation for the alcoholic drinks industry to set out a self-regulatory way forward. We believe that Scotch Whisky should be consumed in a responsible manner, as part of a balanced diet. It is right that consumers have the information they need to make choices that fit with a healthy lifestyle, including calorie intake. The Scotch Whisky industry is therefore happy to provide meaningful information in a format that is simple to understand and linked with actual serving sizes, supporting consumer choice."

Notes to editors

With media enquiries and to request interviews, please contact: Rosemary Gallagher, SWA head of communications, 0131 222 9230 or 07432 605 385 or rgallagher@swa.org.uk

Link to the European Commission's press release: http://europa.eu/rapid/press-release_IP-17-551_en.htm

Scotch Whisky is produced from its raw materials: water, cereals and yeast.