Scotch Whisky Exports Break New Records
27 Mar 2012
Scotch Whisky exports continued to grow last year hitting a
record £4.2billion in shipment value, up 23% on 2010 according to
figures unveiled today by the Scotch Whisky Association (SWA).
Rising demand in both emerging and more mature markets has
resulted in export values increasing by an average of 10% a year
over the last five years. It now contributes £134 per second to the
UK balance of trade.
Exports to the USA, the biggest market by value, broke the £600
million barrier for the first time in 2011 to reach £654.9m - up
31% on 2010. France, the second biggest market, saw exports grow by
27% to £535.4m.
Affluent young professionals in fast growing economies are
increasingly developing a taste for Scotch Whisky. This is
contributing to growth in countries across Asia and Latin America.
Direct exports to Singapore, which serves as a distribution hub for
much of Asia, rose by 44% to £317.9m. Taiwan saw an increase of 44%
to £155.2m. In South America, Brazil was the fastest growing market
by value with exports up 48% to £99.2m.
To meet this increased demand, distillers are investing record
amounts in production capacity across Scotland. In the last four
years the Scotch Whisky industry has invested over £1bn in new
Gavin Hewitt, chief executive of the Scotch Whisky Association,
"Despite continuing economic uncertainty, Scotch Whisky
continues to meet increasing demand from all corners of the globe.
It continues to appeal to consumers in countries such as the USA
and France and is being enjoyed by younger professionals in newer
markets in Asia and Latin America.
"Exports have increased for seven years running contributing to
delivering an export-led recovery, a focus for both the UK and
"Securing fair market access and reducing tariffs is a priority
for the industry. A Free Trade Agreement (FTA) between the European
Union and South Korea came into force in July. India is a priority
for this year. We are hopeful a FTA can be signed which will lead
to a reduction in the onerous 150% import tariff. The industry in
investing in Scotland to ensure it can seize these overseas