SWA - A century of protecting and promoting

19 Dec 2012

The Scotch Whisky Association embodies industry unity. Common purpose has overcome war and post-war restrictions of cereals, tax discrimination by Japan, Korea and Chile in the 1990s, secured strong regulations on the definition of Scotch Whisky, protected Scotch as a drink only coming from Scotland, negotiated climate change agreements since the early 2000s and launched in 2009 an environmental strategy that will sustain the industry going forward.

As the SWA enters its second century, the industry is in good heart.