Commitment to Partnership
The SWA believes that working in partnership with a broad range
of stakeholders is fundamental to tackling alcohol-related
harm. The SWA is an active member of the following
The Association contributed to the development of the
spiritsEUROPE Road Map 2015: responsibledrinking.eu,
the umbrella brand representing spirit's producers' commitment to
develop and strengthen their role in reducing alcohol-related harm
in the EU. The road map sets out a comprehensive strategy requiring
EU and national implementation plans.
Scottish Government Alcohol Industry Partnership (SGAIP)
The SWA has played a leading role in the
Scottish Government Alcohol Industry Partnership (SGAIP), which
was launched in February 2007.
The Partnership involves all sectors of the drinks industry -
producers plus on and off trade representatives. Its aim is to
deliver joint initiatives to tackle alcohol related harm and
promote responsible drinking.
The partnership has delivered a number of initiatives since its
inception: Alcohol Awareness Week, Model workplace alcohol
policy, Alcohol Sponsorship Guidelines and the Fife Alcohol
In 2012 the Partnership Agreement was updated a included an
agreed set of outcomes, a number of work streams have been
developed to support delivery of these;
Outcomes & Work Streams
- Increased consumer knowledge and skills to deliver
attitudinal change that enables people to adopt safer drinking
patterns and reduces acceptability of hazardous
Support delivery of Scottish Government and Drinkaware
campaigns on responsible drinking.
- Adoption of best practice by licensed premises to
promote safer drinking.
Supporting Best Bar None a 'model implementation' through a
Campaign to support greater uptake of the 125ml wine measure
in the on-trade
- Reduced impact of alcohol-related harm in
Supporting the roll out of Community Alcohol
- Improved operation of Scotland's licensing regime to
the wider benefit of all stakeholders and the public
Established the National Licensing Advisory Group
Full details can be found on the SGAIP webpage.
Social Norms Project
Introduced as part of the Fife Alcohol Partnership Project, the
Association is continuing to support the social norms project in
the Touch community, in Fife. This applies a social norms approach
to reducing hazardous and harmful drinking in a community setting.
It promotes reinforcement of positive behaviour of the majority by
dispelling myths of what is thought to be normal behaviour.
A copy of the final report from the project is available
Social Norms Intervention to Reduce Hazardous and Harmful
Consumption in a Community Setting - Final Report, December