Misleading Use of 'Whisky'

31 May 2012

Scotch Whisky is, of course, a type of whisky and competes against whiskies of other origins. Many countries have a definition of whisky to ensure consumers are not sold inferior spirits under the description "whisky". It is in the SWA's interests to ensure the reputation of whisky as a category is not damaged by the sale of inferior products as 'whisky'. It also the SWA's role to help ensure competitors do not gain an unfair price advantage, for example by selling molasses-based alcohol or unaged spirits as "whisky".