The Language of Scotch

31 May 2012

In many countries where Scotch Whisky has the major market share, and the public associate Scotch Whisky primarily withScotland, consumers are likely to believe every whisky is Scotch Whisky unless they are clearly informed otherwise. If other whiskies are not labelled with a clear indication of origin, particularly if labelled in English or described as "imported", consumers may well buy these brands in the belief they are Scotch Whiskies, even if there are no indications of Scottish origin.