The Scotch Whisky Association (SWA) celebrated its Centenary in
2012. It was founded as The Wine and Spirit Brand Association on 3
October 1912 to protect the interests of the industry. It became
the Whisky Association in 1917 and then in 1942, the SWA, as it is
Throughout this landmark year the SWA had a number of
celebrations to ensure its 100 years of promoting and protecting
Scotch was suitably marked.
From the end of November 2012 the SWA held a major exhibition at
The Scottish Parliament. The exhibition entitled Scotch Whisky:
From Grain to Glass ran in The Scottish Parliament's Main Hall
for two months and moved to Glasgow's Mitchell Library during
summer 2013. More details and images from the exhibition can be
The Association also relaunched its website including sections
dedicated to its history and Centenary.
was produced charting landmark events of the last 100 years, and a
more in-depth piece on the
economic contribution of the Scotch Whisky industry was
also published late in 2012.
Scotland's Makar, Liz Lochhead, penned a poem especially for the
SWA to mark the milestone. The poem is available to read on the SWA website
where you can even see and hear Liz read it herself, introduced by
Ian Curle, SWA chairman, and Gavin Hewitt, SWA chief executive: https://vimeo.com/44860119
Centenary charity cycle
In addition to the above events, SWA staff took on the challenge
of cycling to all 107 distilleries across Scotland to raise money
for Macmillan Cancer Support Scotland and WaterAid in Scotland.
The final destination of the tour was reached on Saturday 10
November when the group cycled to Deanston Distillery in Doune.
Over the course of the year, SWA staff covered almost 2,000
miles taking in every distillery from Bladnoch in the south of
Scotland to Scapa and Highland Park on Orkney. The generous
distilleries also donated bottles which were auctioned by McTear's
The SWA and industry partners raised more than £12,000 for the