Public Affairs & Communications
Public affairs and communications runs through everything the
We aim to advance the global interests and profile of Scotch
Whisky, of our members and the industry. We engage with the full
range of industry stakeholders and all levels of government at home
The SWA works to build strong relationships with all
levels of government and opinion-formers and make a visible impact
on public debate.
We are heavily involved in policy developments impacting
the industry. We also take a leading role in promotion of the
industry on behalf of members, for example in publicising Scotch
Whisky's success in export markets.
Scotch Whisky attracts political and media interest from around
the world. The SWA, primarily through the Public Affairs and
Communications Department, is often the voice of the
As well as positive promotion, the SWA fields media enquiries on
a range of industry-wide issues.
In 2012, a focus for the SWA was the promotion of its