Public Affairs & Communications

Public affairs and communications runs through everything the SWA does.

We aim to advance the global interests and profile of Scotch Whisky, of our members and the industry. We engage with the full range of industry stakeholders and all levels of government at home and abroad.

The SWA works to build strong relationships with all levels of government and opinion-formers and make a visible impact on public debate.

We are heavily involved in policy developments impacting the industry. We also take a leading role in promotion of the industry on behalf of members, for example in publicising Scotch Whisky's success in export markets.

Scotch Whisky attracts political and media interest from around the world. The SWA, primarily through the Public Affairs and Communications Department, is often the voice of the industry.

As well as positive promotion, the SWA fields media enquiries on a range of industry-wide issues.

In 2012, a focus for the SWA was the promotion of its Centenary celebrations.