The SWA is governed by a Council of 16 members, elected at its Annual General Meeting.
The Council appoints a number of committees to assist and advise it on different aspects of its work; it sets the strategic direction and agrees on the overall policy of the SWA.
By drawing its members from chief executives and other senior figures, in companies of all sizes, the Council reflects the interests of all SWA members.
SWA Council Members
Scott McCroskie, Edrington
Ivan Menezes, Diageo plc (Vice Chairman)
Fraser Thornton, Distell International Ltd (Treasurer)
Alex Alvarez, Brown-Forman Corporation
Ewan Andrew, Diageo plc
Stephen Bremner, The Tomatin Distillery Co. Ltd
Jean-Christophe Coutures, Chivas Brothers Ltd
Patricia Dillon, Speyside Distillers Ltd
Peter Gordon, William Grant & Sons Ltd
Pryce Greenrow, Beam Suntory
Rita Greenwood, William Grant & Sons Ltd
Paul Hyde, Edrington
Dan Mobley, Diageo plc
Thomas Moradpour, Glenmorangie Company Ltd
Alexandre Ricard, Pernod Ricard
Cesare Vandini, Campari Group
Scott McCroskie is the Chief Executive of Edrington since April 2019. He has more than 20 years’ experience in the industry, holding financial and commercial roles with Scottish & Newcastle, Jim Beam Brands, Whyte & Mackay, and latterly with Maxxium UK, the spirits marketing and distribution business jointly owned by Edrington and Beam Global. He joined Edrington in 2009 and was appointed as Commercial Director in 2011. Scott joined the Edrington board in 2013. In 2015 Scott became Managing Director of The Macallan, Edrington's leading brand and the world's most valuable Scotch whisky.
Ivan Menezes was appointed Chief Executive of Diageo plc in July 2013, having been an Executive Director since July 2012.
Current external appointments
Member of the Council – Scotch Whisky Association
Non-Executive Director – Tapestry
Global Advisory Board – Kellogg School of Management, Northwestern University
Chairman - Movement to Work
Chair - International Alliance for Responsible Drinking, CEO Group
Previous Diageo roles
Chief Operating Officer – Diageo plc
President – North America
Chairman – Diageo Asia Pacific
Chairman – Diageo Latin America and the Caribbean
Senior management positions – Guinness and then Diageo
Watch Ivan explain the role of Council members here.
Fraser Thornton is the Managing Director of Distell Europe.
Previously, Fraser was Executive Director and Managing Director at Lascelles deMercado & Co Ltd, Chief Executive Officer for Thomas Hine & Co SAS and CEO for CL World Brands.
Alex Alvarez is Senior Vice President, Chief Production Officer for Brown-Forman Corporation. He leads the B-F Global supply chain and manages Brown-Forman properties around the world, including manufacturing operations as well as corporate facilities. He is also responsible for product innovation, engineering, safety, quality and environmental sustainability for the corporation. He is a member of the company’s Executive Leadership Team.
Alex’s breadth and depth of global leadership experience have been built over two decades in roles of increasing responsibility. He was hired by Brown-Forman in 2007 as Director of Bottling Operations in Louisville before being promoted to the Vice President, General Manager of Casa Herradura in November 2008.
As the General Manager, Alex led numerous initiatives including integrating the Casa Herradura business into Brown-Forman, modernizing the production facility, stabilizing agave supply and demand, and expanding distillery operations. In early 2013, his role was expanded to include leadership oversight of the Sonoma-Cutrer winery in California. Alex was promoted to Senior Vice President, Chief Production Officer, in early 2014.
Ewan Andrew was appointed President, Global Supply and Procurement of Diageo, in September 2019.
His previous Diageo roles include:
Supply Director, International Supply Centre
Senior Vice President, Supply Chain & Procurement, Latin America & Caribbean
Senior Vice President Manufacturing & Distilling, North America
Supply Director, Australasia
Supply Director, Kilmarnock and various production management roles, Scotland
Stephen Bremner is Managing Director of The Tomatin Distillery Co Ltd.
Stephen joined the Tomatin Distillery Co Ltd in 2003. During his 17 years’ service, he has worked in both operational and commercial roles. He was appointed to the executive board in 2010 whilst serving as the company’s Global Sales Director and assumed the role of Managing Director in 2018.
Stephen’s contribution to the whisky industry was recognised when he was invited to become a Keeper of the Quaich in 2017. He is also a livery man of The Worshipful Company of Distillers.
Jean-Christophe Coutures was delighted to join Chivas Brothers as Chairman and CEO in July 2018 following a move from Irish Distillers where he drove the business both at home and internationally.
Born in a suburb outside Bordeaux, he holds an MBA from ESCP Business School, Paris. Jean-Christophe started his career with Pernod Ricard 1997 and was subsequently appointed as Vice President Finance - Pernod Ricard Asia in April 2000, and Chairman and CEO - Pernod Ricard Korea in January 2005.
In July 2008, he moved to Sydney, Australia to take up the post of Chairman and Chief Executive Officer of Pernod Ricard Pacific.
Following a key strategic business review in July 2010, Jean-Christophe was appointed Chairman and CEO of Pernod Ricard Winemakers, the global wine arm of Pernod Ricard based in Sydney, Australia. He joined Irish Distillers as Chairman and CEO in July 2016.
Patricia Dillon is Managing Director of Speyside Distillers, a boutique Scotch single malt distilled using time-honoured techniques at its artisan Speyside Distillery near Kingussie. She joined the Council as a non-voting observer in September 2019 and was nominated as a Council member in March 2020.
When Patricia took over as MD of Speyside Distillers Company Ltd she, with her team, took the company from a high loss-making company to a profitable business with a multi-million pound turnover and a presence in 32 markets. Patricia has led the company to achieve multiple awards and most recently won the highly prestigious BOFTA (Board of Trade Award) for exceptional performance and contribution to the UK’s international trade.
The company works closely with many charities such as PSTA/HRP as well as local charities to the distillery.
Patricia has been recognised by the prestigious Keepers of the Quaich for showing outstanding commitment to the Scotch whisky industry. Patricia’s passion and vision for the industry and all things whisky is exceptional.
Peter Gordon is a director of William Grant & Sons; the award-winning distiller of Glenfiddich, the World’s Most Awarded single malt Scotch whisky. Glenfiddich was founded by his great-great-grandfather, William Grant, 128 years ago. His pioneering spirit, adventurous outlook and accumulated whisky making expertise spans five successive generations, all of whom have kept the Glenfiddich mission – to produce the best dram in the valley – very much alive.
Like his forefathers, Peter enjoys understanding the complex and pioneering dynamics that go into producing exemplary whisky and spends time with Glenfiddich’s Malt Master, Brian Kinsman, developing his own nosing skills to understand the layers of depth and flavour of Glenfiddich, as well as nurturing his team to be inspired by their surroundings and adventurous with their whisky making.
With a Bachelor of Arts from Stirling University and an MBA from Henley, Peter has spent most of his working life at William Grant & Sons, taking his first distillery job in 1976 at the age of just 17. Peter is a Supervisory Board Director and member of the Family Council.
Pryce Greenow, President International Region, Beam Suntory (a subsidiary of Suntory Holdings Ltd.), is an experienced, global sales and marketing leader within the Wine & Spirits industry. Based in Madrid, this former British Army officer and management consultant is currently responsible for Beam Suntory’s International region that spans Europe, Africa, Asia and Oceania.
A graduate of Harvard Business School, Pryce gained his start in the industry with Allied Domecq’s wine division in California before assuming roles of increasing responsibility with Beam, Inc. that took him from Chicago to Rio de Janeiro prior to the acquisition by Suntory in 2014.
Rita Greenwood is the Supervisory Board Business Counsel for William Grant & Sons and has been a member of the Executive Board since 2017 in the role of President – Europe, Middle East and Africa.
Rita has held a number of Managing Director roles including William Grant & Sons’ UK distribution business; developed European Markets and Global Travel Retail. Rita’s career in the drinks industry spans over 18 years after having begun in the food industry working for Nestlé.
Rita is a Keeper of the Quaich, a Corporate Liveryman of The Worshipful Company of Distillers and a former Board Trustee of The Drinks Trust charity.
Rita is an Executive Board sponsor for Diversity and Inclusion at William Grant & Sons and was recently recognised as an inspiring D&I Leader and Role Model in the Consumer Goods and Grocery Industry by MBS Group, IGD and PwC.
Paul Hyde is a chartered accountant who joined Edrington in 1997 and occupied a range of senior finance roles before becoming Strategy and Development Director. He was appointed Managing Director of Edrington's regional power brands in 2015. In August 2016 he was appointed Edrington's Chief Financial Officer.
Dan Mobley was appointed Global Corporate Relations Director and a member of the Diageo Executive Management Team, in June 2017, after joining Diageo in 2016.
Dan is also chair of the board of IARD, the International Alliance for Responsible Drinking, which brings together the largest global alcohol companies to tackle misuse. Dan is also the Royal Warrant Holder for Johnnie Walker and a Director of John Walker & Sons Ltd.
Prior to joining Diageo, Dan held a variety of roles in Corporate Relations at Standard Chartered in London, Mumbai and Johannesburg. Dan moved to the private sector after eight years in the UK Treasury, latterly as Private Secretary to the Permanent Secretary and a spell with the Foreign Office in the UK Representation to the European Union in Brussels. Dan has also worked for a trade union, environment and development NGOs and the United Nations Association.
Thomas Moradpour is the President and CEO of The Glenmorangie Company, part of Moët Hennessy Louis Vuitton (LVMH).
Thomas joined LVMH in 2014, as Chief Marketing Officer for Hennessy, where he was also a member of the Board. Throughout his time at Hennessy, Thomas drove the global brand strategy, driving significant growth of sales, brand health and profits, reaching $5Bn in retail sales annually. During his tenure, Hennessy joined InterBrand’s ‘Best 100 Global Brands’, for the first time.
In August 2018 Thomas became President and CEO of The Glenmorangie Company. He is responsible for leading the 200 person team, across five sites, to globally grow two of the most-loved Single Malt Scotch Whiskies: Glenmorangie and Ardbeg.
Prior to joining LVMH Thomas had a rich brand-leadership career with L’Oréal, PepsiCo and Carlsberg. His roles included VP Global Marketing for Carlsberg where he led the global commercial agenda of the brand Carlsberg and re-energised the brand’s performance; and Senior Marketing Director for Pepsi USA where he led the 3rd largest FMCG brand in the US, in a turnaround situation.
A graduate of ESCP and of the Wharton School of Business, Alexandre Ricard worked in consulting and M&A for 7 years prior to joining Pernod Ricard at the Group’s Paris HQ in 2003.
He moved to Dublin as CFO of Irish Distillers end 2004, then to Hong Kong in 2006 as CEO of Pernod Ricard Asia Duty Free.
In 2008, he returned to Dublin as CEO of Irish Distillers before moving back to Paris in 2011 to join the Group’s Executive Board as MD, Distribution Network.
He was appointed Deputy Chief Executive and COO in August 2012 and was named Chairman and Chief Executive on February 11, 2015.
Alexandre Ricard is a French national and a grandson of the company’s founder, Paul Ricard.
Cesare Vandini is the Managing Director BU Northern, Central, Eastern Europe (NCEE), Campari Group. He was born in Bologna in 1963 and holds a degree in Economics. He held various managerial positions with growing responsibilities from Commercial and Marketing Director to General Manager, operating both in Italy and international markets for relevant companies such as Kraft Food, Diageo and Pirelli. Cesare joined Campari Group as Global Marketing Director in 2008 and was appointed Managing Director, Eastern Europe in 2011. Since March 2015, he is covering the role of Managing Director, Northern, Central and Eastern Europe.
2015-Present day Campari Group, Managing Director BU Northern, Central, Eastern Europe
2011–2015 Campari Group, Managing Director Eastern Europe
2008–2011 Campari Group Marketing Director
2005–2007 Diageo Ireland, Business Unit Director