A Responsible Industry
We would like people to enjoy drinking Scotch Whisky, but it is important they do so responsibly. We want to be recognised as an industry leader in the promotion of responsible drinking and in our constructive engagement with national and international authorities to help reduce harmful drinking.
Like any other form of alcohol, Scotch Whisky should be consumed in moderation. When consumed responsibly by adults, alcohol can be part of a balanced, healthy lifestyle and play a positive role in social occasions and celebrations.
Scotch Whisky Action Fund
In 2013, the SWA established a fund to tackle alcohol-related harm as an extension of our commitment to address harmful use of alcohol and promote responsible drinking.
The Scotch Whisky industry takes very seriously its commitment to marketing its products to consumers in a responsible way. The industry has developed a Code of Practice setting out minimum standards for the marketing and promotion of Scotch Whisky brands in the UK and abroad.
news & commentary
Aberdeen Safety Charity Supported with Further Year of Funding to Tackle Alcohol Misuse
The Scotch Whisky Action Fund has awarded continuity funding to Aberdeen safety charity Absafe.
Distillers Provide Over £46,000 to Support Grassroots Projects Tackling Alcohol Misuse
The Scotch Whisky Action Fund has announced its support for five projects in Scotland working to tackle the impact of alcohol misuse.
Commitment to Responsibility: SWA publishes revised Industry Marketing Code
The SWA has published the latest edition of its Code of Practice for Responsible Marketing.
Tackling racism and inequality
A statement from the SWA on tackling racism and inequality.
Industry action to help reduce alcohol harm is showcased at Holyrood event
The Scottish Alcohol Industry Partnership (SAIP) held an event at the Scottish Parliament this week, sponsored by Miles Briggs MSP, and aimed at showcasing how the industry is tackling alcohol harm.
Scotch Whisky Action Fund Commits Support to Six New Projects in Scotland
The Scotch Whisky Action Fund has announced the six projects across Scotland that it will be supporting in the coming year.
Organisations come together for Scotch Whisky Action Fund learning event
The SWA has this week hosted a learning event featuring projects that received support from the Scotch Whisky Action Fund, which aims to tackle the effects of alcohol misuse.
Scotch Whisky Action Fund pledges further support for innovative projects
The Scotch Whisky Action Fund, set up in 2013, has pledged a further year's support for two projects that each received funding in 2018: Bright Light's Families in Recovery, and Waverley Care's SX initiative.
Complaint regarding responsible promotion of Scotch Whisky upheld
The Independent Complaints Panel has upheld a complaint against the Pure Scot brand.
Scotch Whisky Action Fund: Bright Light Report
Find out more about projects the Scotch Whisky Action Fund helped to support.
Scotch Whisky Action Fund: 5 year Impact Report
Read more about the Scotch Whisky Action Fund's first five years.
Matured to be Enjoyed Responsibly - latest edition (July 2020)
This latest report is a snapshot of the activities being undertaken by the SWA and member companies to promote responsible consumption of alcohol, and supporting initiatives to tackle misuse.
Code of Practice: 4th Edition
The Code of Practice covers all commercial communications by members. This includes advertising, promotional materials and sponsorship. The 4th edition was published in July 2020.