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A Responsible Industry

We would like people to enjoy drinking Scotch Whisky, but it is important they do so responsibly. We want to be recognised as an industry leader in the promotion of responsible drinking and in our constructive engagement with national and international authorities to help reduce harmful drinking.

Responsible Drinking

Like any other form of alcohol, Scotch Whisky should be consumed in moderation. When consumed responsibly by adults, alcohol can be part of a balanced, healthy lifestyle and play a positive role in social occasions and celebrations.

Scotch Whisky Action Fund

In 2013, the SWA established a fund to tackle alcohol-related harm as an extension of our commitment to address harmful use of alcohol and promote responsible drinking.

Responsible Marketing

The Scotch Whisky industry takes very seriously its commitment to marketing its products to consumers in a responsible way. The industry has developed a Code of Practice setting out minimum standards for the marketing and promotion of Scotch Whisky brands in the UK and abroad.

news & commentary

01 July 2021

Aberdeen Safety Charity Supported with Further Year of Funding to Tackle Alcohol Misuse

The Scotch Whisky Action Fund has awarded continuity funding to Aberdeen safety charity Absafe.

09 November 2020

Distillers Provide Over £46,000 to Support Grassroots Projects Tackling Alcohol Misuse

The Scotch Whisky Action Fund has announced its support for five projects in Scotland working to tackle the impact of alcohol misuse.

29 July 2020

Commitment to Responsibility: SWA publishes revised Industry Marketing Code

The SWA has published the latest edition of its Code of Practice for Responsible Marketing.

07 June 2020

Tackling racism and inequality

A statement from the SWA on tackling racism and inequality.

26 February 2020

Industry action to help reduce alcohol harm is showcased at Holyrood event

The Scottish Alcohol Industry Partnership (SAIP) held an event at the Scottish Parliament this week, sponsored by Miles Briggs MSP, and aimed at showcasing how the industry is tackling alcohol harm.

14 November 2019

Scotch Whisky Action Fund Commits Support to Six New Projects in Scotland

The Scotch Whisky Action Fund has announced the six projects across Scotland that it will be supporting in the coming year.

23 October 2019

Organisations come together for Scotch Whisky Action Fund learning event

The SWA has this week hosted a learning event featuring projects that received support from the Scotch Whisky Action Fund, which aims to tackle the effects of alcohol misuse.

22 August 2019

Scotch Whisky Action Fund pledges further support for innovative projects

The Scotch Whisky Action Fund, set up in 2013, has pledged a further year's support for two projects that each received funding in 2018: Bright Light's Families in Recovery, and Waverley Care's SX initiative.

16 July 2019

Complaint regarding responsible promotion of Scotch Whisky upheld

The Independent Complaints Panel has upheld a complaint against the Pure Scot brand.


17 March 2022

Scotch Whisky Action Fund: Bright Light Report

Find out more about projects the Scotch Whisky Action Fund helped to support.

14 January 2021

Scotch Whisky Action Fund: 5 year Impact Report

Read more about the Scotch Whisky Action Fund's first five years.

27 July 2020

Matured to be Enjoyed Responsibly - latest edition (July 2020)

This latest report is a snapshot of the activities being undertaken by the SWA and member companies to promote responsible consumption of alcohol, and supporting initiatives to tackle misuse.

07 July 2020

Code of Practice: 4th Edition

The Code of Practice covers all commercial communications by members. This includes advertising, promotional materials and sponsorship. The 4th edition was published in July 2020.