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20 September 2023

SWA comments on MUP consultation

The SWA has reacted to news the Scottish government will consult on increasing the minimum unit price in Scotland to 65p.

A spokesperson for the Scotch whisky Association said:

“Alcohol misuse is complex but is a challenge that must be addressed. The Scotch Whisky industry is committed to working in partnership with the Scottish government to achieve that shared goal, including through the SWA’s ‘Made to be Measured’ campaign.

“An increase of the minimum unit price of alcohol in Scotland from 50p to 65p would push up the minimum price of Scotch Whisky from £14 to £18.20 – a significant increase of 30% that would impact consumers across Scotland, the vast majority of whom drink responsibly. We will analyse the consultation in detail and respond in due course.”