Skip to the content

Caring for the land

Caring for the land
Learn more about how Scotch Whisky companies are looking after the landscapes and natural ingredients that make our spirit special.

Johnnie Walker

Earlier this year, Diageo announced a partnership between Johnnie Walker and RSPB Scotland to help save a crucial area of peatland in An Lurg North peatland area, part of the Abernethy Reserve in the Cairngorms.

Investment from Johnnie Walker means that vital work can be carried out to continue the restoration and conservation of the peatland area, which is severely degraded and is among some of the highest priority areas for peatland restoration in Scotland. The An Lurg area had already undergone a series of preparatory works supported by Peatland ACTION, a NatureScot partnership initiative funded by Scottish Government, and is part of a priority habitat within the Cairngorms Connect partnership. 

The partnership will focus on restoration work on 88 hectares, which will result in a total area of 160 hectares of the Cairngorm plateau being conserved – the equivalent of around 224 football pitches.

Learn more here.


Ardmore Distillery (Beam Suntory & Suntory Holdings)

In 2021, Beam Suntory and its parent company, Suntory Holdings, launched an initiative known as the Peatland Water Sanctuary, a large-scale series of peatland restoration and conservation and watershed conservation projects in Scotland.

The companies plan to invest more than $4 million in the restoration and conservation of peatlands and watersheds throughout Scotland by 2030, with the first project due to begin near the Ardmore distillery in November 2021. In the first phase, nearly 15 hectares of peatland in the Ardmore Knockandy Hill north side slope will be restored, with subsequent projects across other sites in Scotland to follow in the coming years. Overall, Beam Suntory aims to restore and conserve 1,300 hectares of peatland by 2030, and 2,600 hectares by 2040.

Learn more about the project here.

Caring for the land news & commentary

10 December 2024

National Farmers Union Scotland (NFUS) and the Scotch Whisky Association (SWA) meet to discuss sustainability in the supply chain

NFUS met the SWA in a roundtable discussion involving members of the Combinable Crop Committee and representatives from the SWA’s Net Zero Working Group.

10 July 2023

Whisky industry launches Water Stewardship Framework

The Scotch Whisky industry has launched its Water Stewardship Framework as part of wider sustainability commitments.

01 November 2021

Sustainability numbers add up for green whisky strategy

New data shows the Scotch Whisky industry has more than halved greenhouse gas emissions since 2008.

22 October 2021

Special Scotch Whisky Announced to Mark Collaborative Spirit of COP26

The SWA has announced a limited edition blended Scotch Whisky, produced by the industry to mark the COP26 conference in November.

20 September 2021

Scotch Whisky Association Raises a Toast to Race to Zero Partnership Status

The Scotch Whisky Association has been formally announced as an official Race to Zero partner ahead of COP26 in November.

24 July 2021

MPs and MSPs visit Scotch Whisky sites as part of Countdown to COP Open Day

Marking 100 days to go until COP26, MPs and MSPs around the country visited Scotch Whisky sites to learn more about the industry's sustainability ambitions.

23 July 2021

100 Days Until COP26: Scotch Whisky Sites Showcase Sustainable Scotch

Scotch Whisky sites have opened their doors to showcase the industry's sustainability efforts, 100 days ahead of COP26.

25 January 2021

Scotch Whisky Commits to Reach Net-Zero by 2040 with Launch of New Sustainability Strategy

The Scotch Whisky industry has unveiled its new Sustainability Strategy to tackle climate change and reduce the sector's environmental impact.

30 August 2019

SWA is co-signatory on British Glass letter

The Scotch Whisky Association has signed up to the open British Glass letter to underline sustainability concerns around the proposed Deposit Return Scheme.

Caring for the land pages

2024 UK General Election

Learn more about the Scotch Whisky Association's manifesto for the 2024 general election, and how candidates can pledge to #SupportScotch in three key areas.