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Caring for the land

Caring for the land
Learn more about how Scotch Whisky companies are looking after the landscapes and natural ingredients that make our spirit special.

Johnnie Walker

Earlier this year, Diageo announced a partnership between Johnnie Walker and RSPB Scotland to help save a crucial area of peatland in An Lurg North peatland area, part of the Abernethy Reserve in the Cairngorms.

Investment from Johnnie Walker means that vital work can be carried out to continue the restoration and conservation of the peatland area, which is severely degraded and is among some of the highest priority areas for peatland restoration in Scotland. The An Lurg area had already undergone a series of preparatory works supported by Peatland ACTION, a NatureScot partnership initiative funded by Scottish Government, and is part of a priority habitat within the Cairngorms Connect partnership. 

The partnership will focus on restoration work on 88 hectares, which will result in a total area of 160 hectares of the Cairngorm plateau being conserved – the equivalent of around 224 football pitches.

Learn more here.

Scotland Purple
Ardmore Pictures 2

Ardmore Distillery (Beam Suntory & Suntory Holdings)

In 2021, Beam Suntory and its parent company, Suntory Holdings, launched an initiative known as the Peatland Water Sanctuary, a large-scale series of peatland restoration and conservation and watershed conservation projects in Scotland.

The companies plan to invest more than $4 million in the restoration and conservation of peatlands and watersheds throughout Scotland by 2030, with the first project due to begin near the Ardmore distillery in November 2021. In the first phase, nearly 15 hectares of peatland in the Ardmore Knockandy Hill north side slope will be restored, with subsequent projects across other sites in Scotland to follow in the coming years. Overall, Beam Suntory aims to restore and conserve 1,300 hectares of peatland by 2030, and 2,600 hectares by 2040.

Learn more about the project here.

Caring for the land news & commentary

27 June 2025

Joint Statement on Extended Producer Responsibility (EPR) fees

20 June 2025

Trade Associations write letter to Secretary of State Steve Reed over EPR Concerns

01 April 2025

SWA welcomes lowering of fees under Spirit Drinks Verification scheme

10 December 2024

National Farmers Union Scotland (NFUS) and the Scotch Whisky Association (SWA) meet to discuss sustainability in the supply chain

NFUS met the SWA in a roundtable discussion involving members of the Combinable Crop Committee and representatives from the SWA’s Net Zero Working Group.

10 July 2023

Whisky industry launches Water Stewardship Framework

The Scotch Whisky industry has launched its Water Stewardship Framework as part of wider sustainability commitments.

27 May 2023

Scottish DRS can go ahead without glass

The UK government has written to the Scottish Government setting out the conditions for an exemption to the UK Internal Market Act which would enable DRS to go ahead in Scotland next year

18 April 2023

SWA comments on First Minister statement on DRS and alcohol marketing

The alcohol marketing consultation will be taken "back to the drawing board" and Deposit Return Scheme delayed until March 2024

17 February 2023

Scotch distillers fear rising energy costs and threat of tax hike

Three quarters of Scotch Whisky distillers expect energy prices to increase in 2023 – with more than a quarter (27 percent) expecting them to double.

01 November 2021

Sustainability numbers add up for green whisky strategy

New data shows the Scotch Whisky industry has more than halved greenhouse gas emissions since 2008.

Caring for the land pages

2024 UK General Election

Learn more about the Scotch Whisky Association's manifesto for the 2024 general election, and how candidates can pledge to #SupportScotch in three key areas.