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Made to be Measured

Made to be Measured
Learn more about how Scotch Whisky is made to be measured, sipped and savoured responsibly.

A dram of whisky can be one of life’s wee pleasures, but have you ever thought - how many units of alcohol are in the glass?

A single measure of Scotch (25ml) contains 1 unit of alcohol. It's recommended that you do not regularly exceed 14 units of alcohol a week. 

Learn more about how many units are in a dram of Scotch Whisky compared to other drinks

Scotch Whisky: made to be measured. Savour your Scotch.

Ways to plan your units and drink responsibly

If you choose to enjoy an alcoholic drink as part of a night out, a night in or as a celebration, remember to do the following:

Stay hydrated – be sure to regularly alternate alcoholic drinks with water

Have something to eat throughout the day or evening

Look after friends and colleagues

Never drink and drive

Want to learn more about monitoring your drinking? Visit the Drinkaware website to explore useful tools and tips.

Can single malt Scotch Whisky be used in cocktails?

Yes, absolutely! While blended Scotch whisky has more commonly been used in cocktail mixing, single malt Scotch is a fantastic addition to a cocktail. A cocktail mixologist will use a range of mixers and ingredients, along with their skills in creating great taste combinations, to mix a longer drink that ensures Scotch Whisky’s craft and flavour profiles are allowed to shine through.

Remember, cocktails should always be sipped and savoured, and you should pay attention to how many units of alcohol are included, as it can often be more than one.

Explore some Scotch Whisky cocktail recipes below that include 2 units of alcohol or under...

Whisky Sour



  • 50ml 40% ABV Scotch Whisky (2 units)
  • 30ml lemon juice
  • 15ml pure cane syrup
  • 15ml egg white

How to make: Shake all the ingredients with ice. Strain back into the cocktail shaker and shake again, without ice. Strain into ice filled glass, garnish with dried orange slice.

Old Fashioned



  • 50ml 40% ABV Scotch Whisky (2 units) 
  • 1 tsp white sugar
  • 4 dashes of bitters
  • ice, orange peel and rosemary to garnish

How to make: Place the sugar into a whisky tumbler. Add the bitters and a third of the Scotch before filling the glass with ice. Slowly stir, gradually adding the remaining Scotch until the sugar has dissolved and the mixture is chilled. Garnish with a twist of fresh orange zest and a sprig of rosemary.

For more information about how to manage your alcohol consumption, visit

Explore the Made to be Measured campaign...

Made to be Measured news & commentary

08 September 2023

Scottish Government to Support ‘Made to be Measured’ Campaign

Partnership working across key areas discussed in meeting between First Minister and industry leaders.

01 August 2023

Spirits braced for inflation fuelling tax hike

As the largest duty increase on Scotch Whisky in 40 years comes into force, the Scotch Whisky Association (SWA) has said the UK government has failed to keep the commitment it made when it promised to “ensure the tax system is supporting Scottish whisky.”

04 May 2023

SWA launches new responsible drinking campaign

A new campaign from the Scotch Whisky industry encourages drinkers in Scotland to learn more about units of alcohol in different drinks categories.