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18 August 2021

First Half of 2021 Shows Early Signs of Export Recovery for Scotch Whisky

First Half of 2021 Shows Early Signs of Export Recovery for Scotch Whisky
The SWA has warned that more support is needed for the UK’s biggest food and drink export to recover lost growth caused by Covid-19 and US tariffs

The Scotch Whisky Association (SWA) has released export figures for the first half of 2021, which show signs of recovery following the impact of Covid-19 and US tariffs. 

Data for the first half of 2021 shows that the value of Scotch Whisky exports were up 31% compared to the same period last year, with volume up 42%. However, exports remain down 10% by value vs 2019, and the industry still has some way to go to recover lost growth and return to the record export figures of 2019.

Exports of Scotch Whisky to the EU fell in the first three months of 2021 compared to 2019, as lockdowns on the continent continued and producers adjusted to new post-Brexit trading arrangements. However, EU exports grew at a faster rate between April and June 2021 than in the same period of 2019. Exports to markets in Asia, which were quick to recover during the second half of 2020, continued to grow in the first half of 2021.  For example, in the first half of this year, China has already surpassed the £89m exported in the whole of 2019 – growing 126% to £91m.

The United States remains Scotch Whisky’s biggest export market by value, worth more than £1bn in 2019. But the 25% tariff on Single Malt Scotch Whisky, which was implemented in October 2019, saw total exports fall to £729m in 2020, a drop of one third. The tariff was suspended in March 2021, but the industry has warned that it will take time, investment and support for exports to the US to regain their strength following a devastating 16 months. Exports of Scotch Whisky to the US for the first half of 2021 remain down by 34% when compared to the same period in 2019.

Publishing the figures, the SWA has called on the UK government to fulfil its promises to back the industry in the autumn budget, which contributes more than £5.5bn to the UK economy and supports 42,000 jobs.

Karen Betts, Chief Executive of the SWA, said: “The pace of recovery of Scotch Whisky exports is very promising.  Last year, the combination of US tariffs and Covid-19 brought Scotch Whisky exports to their lowest level in a decade, so it’s encouraging to see them start to regain strength.

“But like many other sectors, Scotch Whisky companies are feeling the ongoing impacts of trade disruption on our supply chain and global distribution, and the cost of goods and services has risen significantly.  In addition, international tourism is yet to recover and global hospitality is some way from emerging from the impact of the pandemic.

“Our industry will need support to recover fully from the turbulence and lost exports of the last couple of years.  As part of this, the UK government must commit to completing the long-awaited review of alcohol duty, and to living up to its manifesto commitment to ensure that Scotch Whisky is treated fairly against other categories of alcohol.

“As we continue to wait for this promise to be delivered, there are other opportunities the government can pursue to boost the industry’s recovery in global markets. Reducing the 150% tariff on Scotch Whisky in India must be the UK government’s top priority when trade negotiations begin later this year.”


For more information, please contact pressoffice@swa.org.uk

Scotch Whisky’s Top 10 export markets – value and volume – compared to 2020 and 2019

Continent Country Value (£) growth rates Ranking
H1 2021
H1 2019 H1 2020 H1 2021 2021 vs 2020 2021 vs 2019
World (excl. UK) World (excl. UK)  2,184,916,766  1,506,146,500  1,966,910,025 30.59% -9.98%
North America United States      487,416,884      311,298,167      323,425,169 3.90% -33.65%            1
European Union France      195,076,264      150,134,720      174,979,159 16.55% -10.30%            2
Asia and Oceania Singapore      138,244,122      100,195,716      110,690,828 10.47% -19.93%            3
Asia and Oceania China        41,418,140        40,278,845        91,085,817 126.14% 119.92%            4
Asia and Oceania Taiwan        82,559,443        67,334,889        89,911,003 33.53% 8.90%            5
Asia and Oceania India        83,591,860        42,050,979        67,609,975 60.78% -19.12%            6
Asia and Oceania Japan        65,185,634        54,789,177        63,671,624 16.21% -2.32%            7
European Union Latvia        53,308,006        59,136,547        59,413,959 0.47% 11.45%            8
European Union Germany        89,670,380        53,839,050        58,788,451 9.19% -34.44%            9
North America Mexico        46,700,443        26,680,640        58,518,810 119.33% 25.31%          10

 

Continent Country Volume (Bottles - 70cl @40% ABV) growth rates Ranking
H1 2021
H1 2019 H1 2020 H1 2021 2021 vs 2020 2021 vs 2019
World (excl. UK) World (excl. UK)      597,840,132      452,362,493      641,955,900 41.91% 7.38%
European Union France        79,848,214        77,901,061        82,076,821 5.36% 2.79%            1
Asia and Oceania India        67,231,550        30,803,682        65,416,579 112.37% -2.70%            2
North America United States        57,330,414        47,270,889        57,751,889 22.17% 0.74%            3
Latin America and Caribbean Brazil        17,681,979        14,526,146        45,799,779 215.29% 159.02%            4
Asia and Oceania Japan        28,190,589        21,569,654        25,948,536 20.30% -7.95%            5
North America Mexico        21,167,621        12,667,618        24,033,536 89.72% 13.54%            6
Eastern Europe exc EU Russia        10,579,293        11,736,032        20,437,725 74.15% 93.19%            7
European Union Spain        25,338,171        14,255,886        19,153,725 34.36% -24.41%            8
European Union Germany        23,912,371        17,956,904        18,716,311 4.23% -21.73%            9
Latin America and Caribbean Colombia          8,578,979          6,353,368        18,590,746 192.61% 116.70%          10