SWA celebrates recognition at Keepers of the Quaich ceremony

Scotch Whisky Association Head of Membership and Internal Communications Pamela Peacocke was inducted into the exclusive Keepers of the Quaich society earlier this week.

Recognising, rewarding and celebrating those who have shown outstanding commitment to the Scotch Whisky industry, the formal ceremony takes place twice a year at Blair Castle in the Scottish highlands.

Commenting on the induction, Scotch Whisky Association Chief Executive Mark Kent CMG said:

“Pam’s contribution to the Scotch Whisky industry and to the Scotch Whisky Association itself has been exceptional. Wherever I go, I meet people from across the industry who have worked with her in some capacity, and their appreciation for the wealth of knowledge she has – and her willingness to share it – helps maintain and enhance the SWA’s  professional reputation amongst our member companies and beyond.

“We’re very proud and honoured that Pam’s outstanding work over the last 30 years has been recognised in this way by the industry.”