SWA publishes 6th Edition of Responsible Marketing and Promotion Code of Practice

The SWA has published the 6th edition of its Code of Practice for the Responsible Marketing and Promotion of Scotch Whisky.

Responsible marketing is a key deliverable in the industry’s strategy, and the SWA updates the Code at regular intervals so that it keeps pace with changes in marketing and society. 

This new edition of the Code does not make any changes to the Code rules but updates the guidance in relation to the U25 rule and employees, section 4.2 Protecting those under the legal protection age.

This new edition of the Code comes into force on 1 March 2025.

The Code underlines our members’ continued commitment to promote Scotch Whisky responsibly in our national and international markets.

Mark Kent, SWA

The revised Code of Marketing can be found here. It comes into force on 1 March 2025. The Code is global in scope and is a condition of SWA membership.

For more information, please contact pressoffice@swa.org.uk