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20 May 2023

SWA Showcases a World of Spirited Careers in Scotch

SWA Showcases a World of Spirited Careers in Scotch
The Scotch Whisky Association has launched a new careers website on behalf of the industry to celebrate World Whisky Day 2023.

The Scotch Whisky Association (SWA) is marking World Whisky Day 2023 (Saturday 20th May) with the launch of a new website aimed at exploring the hundreds of different roles and career paths that the Scotch Whisky industry has to offer.

Spirited Careers functions as a recruitment platform where  SWA member companies can post vacancies in their businesses to attract new talent. The website showcases careers and in-depth explanations of jobs within the sector, from Scotch Whisky production and product development, through to marketing, finance and tourism.

The Spirited Careers website is a resource for anyone interested in a career in the Scotch Whisky sector, whether they are new to the industry or have worked in it for years, helping people understand what skills and qualifications are needed for different roles. The site has been designed by Loyalty Matters and led by the Scotch Whisky Association in partnership with Tasty Careers, with support from HR and inclusivity professionals in the Scotch Whisky industry.

The website’s launch is part of the industry’s long-term work to boost the skills of its workforce, ensuring that the many opportunities to thrive in Scotch Whisky-related roles are available to all, and to attract the next generation of talent into the industry. The Scotch Whisky industry employs tens of thousands of people in Scotland directly and supports many more jobs across the UK.

Kirsty Summers, Head of Workforce and Skills at the SWA said:  “We are proud to launch the Spirited Careers site on behalf of the industry. It has been many months in the making. A strong workforce boosts the Scotch Whisky industry’s wider growth. investment, and its economic contribution overall. Spirited Careers will help to support the growth and diversity of our industry by functioning as a recruitment resource and a showcase of the many varied careers that Scotch Whisky can create and nurture.”

Mark Kent, Chief Executive of the SWA said: “Scotch Whisky is for everyone, and its global success owes much to the many thousands of colleagues throughout Scotland, the UK and across the world who bring a multitude of expertise to our sector. The Spirited Careers website celebrates this diversity of skill, personality and interest by providing valuable guidance for anyone who wants to build their careers in our sector, and will help to enable the longer-term sustainability of the Scotch Whisky industry.”


Visit the Spirited Careers site here.