Complaint regarding responsible promotion of Scotch Whisky upheld

The Independent Complaints Panel (ICP) have recently upheld a complaint made against elements of the Pure Scot Scotch Whisky brand’s approach to marketing their product via social media.

The complaint detailed that the Pure Scot Blended Scotch Whisky’s marketing was in conflict with the Scotch Whisky Association’s Code of Practice for the Responsible Marketing and Promotion of Scotch Whisky. The decision specifically referenced the breach of Code rules 4.1.2 (responsible consumption), 4.5.3 (sexual success) and 4.5.4 (generally acceptable standards of good taste).

Pure Scot has removed the posts in question from their social media feeds.

The full details of the complaint and its outcome can be found here (via PDF).

For further information please contact the SWA Press Office on 0141 221 0707 or email pressoffice@swa.org.uk